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Microsoft’s New Vision Pushes Business Mobility

Microsoft????????s New Vision

Microsoft, after appointing new CEO Satya Nadella on February 4th 2014, has shifted its development efforts and business models towards three platforms. According to Nadella at an event on Redmond Campus, ???????There is Windows, there is Office 365, and there is Azure. That????????s it.??????? For those who may not know, azure is Microsoft????????s cloud computing platform and infrastructure for building, deploying, and managing applications and services through a global network of Microsoft-managed datacenters. With Microsoft????????s new focus on, ???????cloud-first, mobile-first???????, what is the impact on business?

Impact on Business

This dynamic shift from Microsoft????????s, ???????devices and services??????? and the Ballmer-age to Nadella????????s model causes a significant impact on business for the intermediate future. The direction of the tech industry is clear and business will follow, leaning heavily on virtual management, e-commerce, and new technologies to fit your clients???????? needs. With the advent of mobile technologies, most notably the tablet and smart phone, it will become more efficient and less costly to implement virtual teams or groups of geographically, organizationally, and/or time dispersed workers brought together by information and telecommunication technologies to accomplish one or more organizational tasks. Due to lowered costs and anywhere availability of services and applications virtual team????????s will save your company time and money.

Since the advent of the internet, and consequently the World Wide Web, e-commerce has been a growing source of profits for many corporations. This trend doesn????????t seem to be slowing as large technology companies such as Microsoft, Google, and Apple jump on the ???????cloud??????? bandwagon aligning their business models to support the e-commerce industry. E-commerce is an opportunity for your company to have a global market reach with anytime availability and it means convenience for you and your consumer.

Virtual teams and e-commerce both need supporting technology to benefit a company which brings me to my last point: Businesses must embrace new technology to stay competitive. Just as Microsoft has changed its business model to align with this new industry topography so must small and medium sized businesses adapt. This means upgrading infrastructure to support anywhere, anytime application availability, cloud-based services, and remote workers. These are critical for ensuring continued success and a competitive edge in a rapidly changing market.

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