Beginning July of this year Google Chrome developers will be releasing Chrome version 68 which will handle non-SSL websites differently than previous versions. All non-SSL secured websites will be marked, “not secure”. Since more than 50% of users in the United States use Chrome, according to several analytics sources (Source1, Source2, etc.) this change might have a negative effect on your website traffic.
If you are one of the many people running a non-secure website (ie. the HTTPS version of the site doesn’t work, or visitors aren’t automatically redirected to the secure HTTPS version) then you might want to take action to correct your website prior to July.
Here is what it will look like for non-secured, HTTP sites:
What is SSL?
When people visit your website using modern browsers, your website responds with information about your website’s identity. To prove your identity many websites purchase and install a certificate that proves they are who they purport themselves to be. This certificate is known as an SSL certificate and it validates their identity and increases the connection security by using HTTPS encryption for all communication between the website visitor and the website itself. In an effort to increase the security of website visitors from fraudulent websites, these modern browsers are making the security of the website more transparent to the visitors.