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Are Blogs Helpful, Harmful, or Just a Nuisance?

A Business blog can be a channel to increase your reach to new consumers through active discussion and the sharing of content and ideas which brings new prospects to view your blog. According to an article found on i-scoop.eu titled, ???????Dozens of reasons why corporate blogs matter???????, ???????82% of marketers who blog daily report positive ROI for overall inbound efforts.??????? A blog is also a forum to host product promotional activities and to strengthen your brand????????s image and awareness by reminding clients why your company and products are still relevant. These blogging technologies also offer an opportunity to connect with clients and partners to open discussions. In conjunction with this, it also gives an opportunity to establish an industry authority through expertise. When people subscribe to blog updates they also grow your contact list or lead list which can be used for marketing, product updates, and news about your company. There are many tangible benefits to corporations to use blogs. According to an article by Barry Feldman found on Socialmediatoday.com titled, ???????21 Benefits of Business Blogging and 22 Tips???????, ???????57% of companies with a blog have acquired a customer from their blog. 61% of U.S. online consumers have made a purchase based on recommendations from a blog. Blogs attract repeat visitors who continue to come back to the website for fresh content. Blogging allows you to team up with people who already have an audience, which is an instantaneous way to attract readers.??????? Blogging can be a nuisance to maintain and update but the benefits surely outweigh the costs.

 

Benefits:

  • Increase your reach
  • Increase ROI
  • Strengthen Brand Image
  • Increase Brand Awareness
  • Establish Industry Authority
  • Grow your email database
  • Drive repeat site visitors
  • Give your company a voice (Humanize your corporation)

 

Check out this neat infograpic from Blogconomy…

 

 

 

If you have yet to start a blog now is the time! There are many solutions available but it’s clear that company’s benefit tremendously from creating, maintaining, or contributing to a blog of some sort. Furthermore, this is an avenue for improving your feedback channels and for improved interaction with your clients. The nature of a corporation is traditionally bureaucratic and a blog can be a great way to mitigate this by personalizing your company with your clients, directly.

 

 

Bibliography

“21 Benefits of Business Blogging and 22 Tips [INFOGRAPHIC].” Social Media Today. N.p., n.d. Web. 03 Nov. 2014. <http://www.socialmediatoday.com/content/21-benefits-business-blogging-and-22-tips-infographic>.

“Dozens of Reasons Why Corporate Blogs Matter.” ISCOOP. N.p., n.d. Web. 03 Nov. 2014. <http://www.i-scoop.eu/corporate-blogging-business-blogging/dozens-reasons-corporate-blogs-matter/>.

 

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